Senior Product Designer & AI Strategist
I'm a Senior Product Designer and AI Strategist with 20+ years of experience designing digital products, user experiences, websites, and business solutions. My work combines Product Design, UX/UI, Design Thinking, Artificial Intelligence, automation, digital strategy, and marketing to solve business problems and improve the way organizations work.
What I do
I design digital products and experiences focused on usability, clarity, business objectives, and user needs.
I design and implement AI-powered workflows that transform manual processes into automated systems.
The goal is not simply to introduce AI, but to identify where AI can create measurable improvements in the way a business operates.
My experience in design is complemented by a strong background in digital marketing and business strategy.
Selected Work
Digital Loyalty SaaS Platform
Role Product Designer · UX/UI · Product Strategy
LoyaltyStar is a digital loyalty platform designed to help businesses create, manage, and grow customer loyalty programs. I have been involved in the product experience, UX/UI, product strategy, digital experience, marketing, and growth strategy. The platform includes digital loyalty cards, QR-based customer interactions, dashboards, analytics, rewards, customer management, and digital wallet capabilities.
Focus Product Strategy · UX/UI · Digital Product Design · Customer Experience · Growth
Visit site
AI-Powered Client Case Monitoring Automation
Role Product Designer · AI Automation · Digital Strategy
I designed and implemented an automated system to monitor approximately 200 active client cases. Previously, the team manually reviewed case status twice a week. The new workflow automatically monitors the cases on a daily basis, detects changes, updates centralized information in Google Drive, and notifies the team when relevant changes occur.
Behavioral Marketing & Customer Follow-Up
Role Product Designer · Marketing Automation
I designed automated marketing workflows triggered by customer behavior. When a customer starts a purchase but does not complete it, or submits an inquiry through email, an automated sequence initiates follow-up communication. I also implemented remarketing strategies targeting users who demonstrated interest in specific products or services through platforms such as Instagram and Facebook.
Focus Behavior-based automation · Lead nurturing · Remarketing · Conversion
From conversation to execution
Role AI Product Design · AI Strategy
I design AI-powered assistants capable of executing tasks through natural-language or voice instructions. Instead of navigating multiple applications manually, users can communicate with an assistant through a conversational interface and ask it to perform tasks. The assistants can work across tools such as Google Calendar, Email, Google Drive, Notion, Microsoft Office, Telegram, and other connected services.
From 7 days to 1 day
Role AI Strategy · SEO · MCP
I designed an AI-assisted SEO analysis workflow connecting multiple sources and tools through MCP. The workflow connects websites with platforms such as Google Search Console, Ranki, Notion and AI-powered analysis capabilities to consolidate information and identify opportunities.
SEO + Headless: a fast, optimized site
Role Digital Strategy · SEO · Headless Web
Lactoprot is a B2B company supplying dairy proteins and functional ingredients (caseinates, caseins and whey proteins) to the food industry. For this project I executed a two-pronged digital strategy: (1) a website built on a headless architecture, separating content from the front end to deliver ultra-fast, secure and easily scalable pages; and (2) an SEO and AI Search strategy focused on positioning the company across both traditional search engines and the new AI- and LLM-powered search experiences.
Focus Headless CMS/Web · Technical SEO · AI Search / LLM Optimization · Performance
Visit site
AI Automation & Digital Solutions
Role AI Strategy · Automation · Digital Solutions
Treball represents my work at the intersection of AI, automation, technology, and business process optimization. The objective is to identify repetitive or inefficient processes and transform them into intelligent digital workflows.
My approach
I start by understanding the business, the users, the existing process, and the problem that needs to be solved.
I translate business and user needs into clear digital experiences, workflows, and product solutions.
I connect the product with the tools, data, marketing systems, and technology required to make it work.
Where repetitive work exists, I look for opportunities to use AI and automation to make the process more efficient.
I use data, user feedback, SEO, analytics, and AI-assisted analysis to continuously improve the experience and the business outcome.
About Me
I'm a designer, strategist, and technology enthusiast with more than 20 years of experience working at the intersection of design, business, marketing, and technology.
I hold degrees in Graphic Design and International Marketing, and have completed international certifications and training in areas including Google Ads, Google Analytics, HubSpot, Adobe, and digital technologies.
Throughout my career, I have worked with organizations and clients in Mexico, the United States, and other international markets.
Today, my work is increasingly focused on the intersection of Product Design and Artificial Intelligence. I'm particularly interested in finding practical ways to use AI to improve the way people work, how products are designed, and how businesses make decisions.
Understand the problem. Design the solution. Use technology to make it better.
Contact
I'm interested in opportunities where Product Design, AI, automation, and business strategy come together.
